When it comes to business and now being the digital age, there are various ways through which you can promote your business. One of those ways is Video Production.
With platforms like YouTube being the second most visited websites in the world, it says a lot about how much video content is consumed. This shows that video production can help market your business.
In order to maintain the realistic expectations that you have for the quality of work you can get from a corporate video production company; you need to set and understand your budget. You should always ask the video production company you have in mind for a sample of some of their past work within a similar budget as yours.
Furthermore, you should get a clear timeframe as to how long it will take for the production company to produce your content.
Style
You will find that most companies will already have their own style when it comes to animating. If you are someone who already knows what they want and how they want it, then this is what you are going to want to ask your potential video production company about. A question to ask them is if they can play around with various character designs or if they can make your whole vision come to life.
After you have found a video production company that will get the message across effectively to your audience, it is then time to show them how complex your brand’s offering is. This will give them an idea of what your company may need and what your company can use in terms of platforms to show off your completed project.
Referrals
Sure, you can go onto a video production company’s website and see what their customers have said about their product and all of the positive reviews that may be posted no social media as well, but you need to dig deeper. When picking out a production company for your explainer video, you should ask them if they can give you specific referrals that allow you to actually speak to somebody about the process as a whole.
Skillset
It takes a lot of specialty in a corporate video company to make corporate video animations and motion graphics. It’s also a challenge for those who aren’t experts to write an explainer video script and a good one at that. Let’s look at a photographer. A photographer who focuses on nature has a different sense and way to learn from a beauty photographer. The same applies to cartoon and animation explainer videos. Generally, only companies who know their way around the industry can effectively make an explainer video. The best way to see what they can do is to check samples on their websites. This can give you an idea of what they are capable of.
Showreels
The production company you choose should be skillful with the type of content you are looking for. Today, most companies will offer a showreel on their website so you can see what they have to offer before you contact them. If you can’t find any good examples on their website, you can request some through email or if they have a live chat option.
You must find a video production company that shares the same culture and values as you. The reason is that they will be creating an explainer video to show who you are and what your company is about. Imagine how much you could have with a company when making your explainer video if you both shared similar views and spoke the same business language. Read about them on their blog, meet them in person, and just talk to them to get a sense of who they are.
