With so many digital advertising firms and freelancers out there, it is not easy to identify the wood from the trees.
But as with car mechanics or electrics, making the right hire for a topic you don’t know much about can be tricky in itself.
In this article, we will be sharing with you some tips to help you choose the right AdWords management service for your business.
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Why recruit an AdWords management agency?
The primary reason for recruiting an external AdWords management service for your company is that, managing campaigns yourself can be time consuming and complicated. While getting started is straightforward enough, and some simple knowledge of AdWords management is easy enough to acquire.
However, as your business develops further, your campaigns will become more complicated (and potentially costly) to manage. But given that Google’s algorithm changes on a regular basis and AdWords best practices and trends keep evolving, expert outside help is strongly advised.
Not only will this help to optimize your budget, it will also help you to maintain your ad performance and keep your ads ahead of your competitors.
I understand you have other concerns about this. Thankfully, we have more information for you. We hope are able to answer your vital questions.
What about the costs of an AdWords management company?
Although it is tempting to keep activities like AdWords management in-house to save on costs, this can be false economy for a number of reasons. On a simplistic level, the saving you will make on yours or your marketing team’s time should not be overlooked.
More importantly, you will potentially save significant budget by letting an expert control your bids on keywords and campaigns. This could save you wasting unnecessary budget on irrelevant leads. The knowledge and experience that an AdWords specialist can offer will maximize your budget and improve your AdWords conversion rates.
How AdWords management consultants work
Like all professionals, Google AdWords consultants have a clear way of working, unique approaches, and variable levels of service. This can have its advantages, but it also brings up some things that you should look out for when making your selection of AdWords professional.
When making your choice, make sure you fully understand what your chosen AdWords management consultant will provide, what their deliverables will be, and their approach for your campaigns. Also make sure you understand upfront how often your consultant will review your campaigns with you, how often you will meet or have a call, and how often you will receive analytics reports.
It is also important for both parties to understand the billing model upfront. Is your chosen agency on a monthly fee, or a specific contract for 3-6 months for example? There are pros and cons to all billing methods. But try to agree a period that is long enough for your AdWords management consultant to understand your business and build your campaigns effectively, yet not so long that you are stuck with them if they do not perform. Ideally structure the payments so that the agency receives some results-based bonuses to incentivize strong performance.
Hiring a good AdWords management consultant can reap massive benefits for your business and save you time and budget at the same time.